Gametize’s 5D Framework

Gametize’s very own 5D Framework is what we use when we’re planning to implement a gamification strategy.

We’ve devised this based on our experience and are confident it’s a good foundational framework for any use case. We really hope you’ll find it just as useful!

Psst, here are some examples of what we’ve used the 5D Framework for:

  • Employee orientation & onboarding
  • Conferences and exhibitions
  • Talent acquisition (i.e. recruitment)

And here are some examples of what we’ve seen our clients and workshop participants use the 5D Framework for:

  • Encouraging employees to recycle more
  • Encouraging employees to adopt healthier lifestyles
  • Quiz nights (ask us more about this!)

Gametize’s 5D Framework


1. Define your problem
Identify a problem you want to solve.

  • What is the problem you want to solve?
  • What is causing this problem?

2. Determine your goals
What is the outcome you wish to achieve?

  • What is/are the end goal(s) you wish to achieve?
  • How will you know if you have solved your problem (i.e. what does success look like to you)?

3. Decide your target behaviors
What are your target behaviors and emotions?

  • What behaviors you want to drive in your Players?
  • What should Players feel when they play your game?

4. Describe and profile your Players 
Make a list of the characteristics of your target group.

  • Who are your Players? Describe their demographic and habits.

5. Design your gamification strategy
Decide what your gamification strategy will be based on:

  • Visual style
  • Narrative
  • Tone of voice
  • Interactive elements

Most importantly, remember that the 5D Framework is an iterative process; there’s no such thing as a perfect gamification strategy! So if you find, for example, that your initial player profile isn’t accurate – go ahead and change it.

If you want to learn more about how to successfully implement a gamification strategy in your organization, head on to where we have a bunch of resources for you such as demo games, case studies, and other useful stuff.

Happy gamifying!





Author: Prapim

Graphic Designer & Illustrator. Comics, characters, and whatever else catches my fancy.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s