Creating the right value for your business strategy

Process value analysis is the elimination of unnecessary cost and the addition of value through innovation. It is the stripping down and scrutinizing of supply chain processes in order to increase the value and desire of customers. Essentially, it is used to identify the least costly set of requirements needed without undermining the satisfaction of customers. Redundancies are chuck out for a more streamline process. The key is to be cost effective, building a high visibility and being concern about the needs of the target audience (customers).

A typical organisation would see various departments and external parties in coordination. It is a long process chain that’s prone to complications. Coupled with the desire to be opportunistic, the ability of the supply chain to effectively serve the target audience would be affected. Process value analysis seek to weed out the complications and serve the target audience with the optimal, least costly set of requirements.

The processes of supply chains are planned and conducted by people. To ensure the right implementation of strategy from the top, we have to start at the people and team level. Create the right mind set and transform a weak process into a valuable chain. See each process as a means to tinker, innovate and improve. This would then foster a culture of information sharing, which creates better visibility.

Process change is not a constant but an iterative process.  Analyse each situation in process and seek the best fit, one that would deliver the best value to everyone involved. Adjust till the right value is found in the desired strategy – a strategy that would serve the target audience best.

How do we create the mind set for process change in the organisation?

1) One Table Approach – Eliminate redundancy and opportunism

openworkingPower and expertise allows people to withheld information, for fear of giving away ‘trade secrets’. Adopt a ‘one table’ mentality; treat the process like a giant start up. In ‘one table’, everyone involved in the process share a single big table. There is no cubicle or secrecy and this open policy promotes sharing. The removal of walls encourages people to voice their opinion openly. Lack of privacy translates to a more cordial environment for exchange.

2) Giant Playground – Promote interaction

playground2Take the process like a giant playground. A standard playground involves successive obstacles to be overcome. We have to select the best possible route in order to reach the end fast. Obstacles along the process can be made interactive through leadership and teamwork. Each process is like an obstacle-filled playground. Appoint a lieutenant who would bring the troops to victory (in the case, serving the customers well). The only way through it is to group up and agree on a mutual direction forward. Remove the unnecessary clutter and noise.

Typically, cost arises due to lack of communication and the poor design of delivery. Value analysis is about doing more with an optimal set of resources. Narrow down to the specific point and re-engineer. The best solution usually resides in the people involved. Have a champion and assemble a highly motivated team to weed out the redundancy.

When you have create a mindset for change, it’s time to engage the people involved. How do we do it?

Tap on the game psychology and mechanics of Gamification. Provide a completion bar as a motivational tool to completion. Set leader boards for best price offered. Promote successful collaborations through acknowledgement; give a ‘pat on the back’.

Bottom Line

Analyse the process and seek the best value for the target audience. First, we have to tune the right mind set and create the dream team within. The team have to be open to changes in the work processes or supply chain. Engage the team through methods such as Gamification. This would result in a thorough analysis of the process, which will achieve an optimal and valuable operation run.


This post was contributed by Max Ang, Business Development Mentee @ Gametize
Max is the summer Business Ninja at Gametize in 2014. He loves reading, especially on themes that deal with the modern society. A sporty person who enjoys runs in the morning and rock climbing on the weekends.

Gamification in events and its impact

Gamification is the application of game mechanics and psychology to non-game context. It adopts the persuasive elements of games, tapping on rewards and level progressions to ignite the intrinsic motivations to do and share.

events-heavenly-headerEvents are staged occurrence and attendance are derived from the ability to participate and socialise. People are grouped together for a defined period of time and it’s an occurrence whereby attention can be curated and controlled. It is an ideal platform for branding and promotion. For it to truly attract and retain target audiences there has to be strong engagement mechanisms. In this post, we will look at how events can leverage on SoLoMo and Gamification to provide a positive experience.

Use of mobile devices enable better engagement

The proliferation of mobile devices has provided marketers with the tools to turn target groups into partners. As an extension of the 4Ps of marketing, mobile enables participation. Passive event-goers can be engage through the use of simple Gamification event apps, all at the palms of the participants. In the traditional sense, games in events have long been played. Merchants staged temporary promotional events at shopping malls, offering rebates or coupons for items on sale. Shoppers are enticed and encourage to shop at these events, to achieve the rewards of discounts. Merchants attain the benefits of increased sales while the shoppers get the incentive of a bargain.

Gamification brings mobility to events. Asia’s first gamified event, Business Challenge, increase engagement and participation through a Gametize powered mobile app. Participants earned virtual points and items through completing challenges involving QR codes and photo sharing. Virtual points and item can then be redeemed for actual prizes. Participants are encouraged to interact and share, and this creates a more engaging atmosphere for the event. The provision of an immersive experience attracts and retains target audiences’ attention.

A promotional guide to downloading the app.
A promotional guide to downloading the app.

A gamified mobile app can serve as utility for an event. Gametize created an app for Walkabout Singapore 2014, a city-wide open house for technology startups, which allows participants to locate the various startups around Singapore. The app acts as a mobile guide, which complement the theme of walkabout.

Gamification in events creates social unity and motivation

participationGamification in events can steer participants’ behaviours and motivations. It helps achieve the objectives of the event. For instance, should the event’s objectives be about learning and sharing, a Gamified app can have inter-department challenges which require participants to tap on their team mates’ knowledge for answers. Gamification in events can create positive on-boarding motivation, interest and participation. With an app, activities or challenges can be directed at everyone, preventing alienation and boredom. Providing “something to do” at an event give participants little reasons to leave during an intermittent stage of an event’s proceedings.

Good delivery of Gamification at events

Create simple content and friendly interface design.
Create simple content and friendly interface design.

An event would have its own objectives to achieve and a Gamified app would serve as an enabler to a better experience. Delivery of an appropriate game, not for Gamification sake, requires proper planning and execution. We suggest:

1) Create good content through storytelling. Take the participants through a journey of exploration. Let them be the agent on a quest to uncover great bands at a music festival. Awards points (that can be exchange for food) when they take a selfie with the band on stage!

2) Provide an easy-to-use and intuitive platform. Create easy login through Facebook (for on-boarding), for instance. Adopt good design principles in the user interface. Do not ruin an experience due to a complicated set-up.

According to Gartner, 70% of top 2,000 organisations would deploy at least one type of Gamified application. Put your game on and create an immersive event with a simple yet attractive app. Or simply have game elements be the backbone of your event!


This post was contributed by Max Ang, Business Development Mentee @ Gametize
Max is the summer Business Ninja at Gametize in 2014. He loves reading, especially on themes that deal with the modern society. A sporty person who enjoys runs in the morning and rock climbing on the weekends.